I’ve just returned from a whirlwind jewelry weekend in Chicago where InStore magazine—which awarded Mora one of the “Top 5 Coolest Jewelry Stores in America“—and its sister magazine InDesign hosted the aptly named “Smart Jewelry Show.” This was my first trip to the show, which takes place in the big event hall at Navy Pier. (Some of you might know it as the location of SOFA Chicago.)
The “Smart Show” is much, much more than your average wholesale jewelry show. It’s programmed morning, noon, and night with continuing education opportunities for everyone in the jewelry retail business. Experts spoke on everything from fashion trends to cutting-edge technology to marketing and merchandising methods. It was enlightening, inspiring, and tons of fun!
PS: Of course I discovered several new designers whose jewelry you will absolutely adore. The new collections will be arriving this May!